What To Watch is growing up…

Sometimes we have to remember why we do the things we do. For us at What To Watch, we love to analyse, criticise and praise, from the worst movies to the very best, each looked at with a pinch of salt, each held up to a certain standard, rewinded 10 times, trusting that our fickle opinions will inform the public, that our views will reflect many hearts that feel the same, and that our judgement once realized to be truth or false will not cause post-movie violence (don’t kick the TV!)

What To Watch is making baby steps, stumbling along the way, wishing its way from a review blog into a media company, and along the way, we will not only criticise, but more essentially we will provide value to our readers.

What makes a great movie experience? Is it where you watch Batmans Vs Superman? How you watch latest episodes of House of Cards season 4? The 8.1 digital Dolby sound from the soundtrack of Compton? The tears and frustration when power goes out just the moment they were about to die? The boredom of a weekend when you don’t know what to watch – because you have watched everything? The video lib guy who never has the latest episode! The expensive internet? The slimmed down netflix?

There are some opportunities for us to serve you better.

Ideas
  • Would you buy our home made design Jessica’s fabulous back peplum suit (6k only) or Jeff’s watch imitation (2k only)  if we sold them on What To Watch?

  • Would you invest in your viewing experience and get a 1080p HD projector that suits your pocket
    (15k only!)
  •  Would you buy a unique leather 8-seater sofa made for movies for 250k only.
  • Or the latest Deadpool costume for 8k only? – without the knives and guns 🙂

  • How would you review our first movie – written, directed and produced by What To Watch? If we make one soon we know obviously can’t review ourselves!!!
  • What To Watch TV & Movie Guide is coming out soon, are you ready? Ordered your copy yet? Kaa macho.

    What To Watch Magazine
    What To Watch Magazine
Getting things done

If i may ask, of all the ideas above, which one do you like best? and more importantly, why?

We realize that, yes, it is easier to critise than to get things done. As my favorite critic from the Pixar animation Ratatouille (2007) movie once said in the very first post on What To Watch:

Anton Ego: In many ways, the work of a critic is easy. We risk very little, yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read.

But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the *new*. The world is often unkind to new talent, new creations. The new needs friends.

Last night, I experienced something new: an extraordinary meal from a singularly unexpected source. To say that both the meal and its maker have challenged my preconceptions about fine cooking is a gross understatement.

They have rocked me to my core.

In the past, I have made no secret of my disdain for Chef Gusteau’s famous motto, “Anyone can cook.” But I realize, only now do I truly understand what he meant. Not everyone can become a great artist; but a great artist *can* come from *anywhere*. It is difficult to imagine more humble origins than those of the genius now cooking at Gusteau’s, who is, in this critic’s opinion, nothing less than the finest chef in France. I will be returning to Gusteau’s soon, hungry for more.

Watch the same below, from the movie that inspired What To Watch.

PS: Anton Ego sounds like “A ton of ego” – what a name for a critic.

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James Maina is the editor of What To Watch. Passionate about the creative world of film and media, James loves to create magazines, video games, websites and android apps in his spare time, but he is most passionate about one thing: Movies on the big screen. Email your feedback to info@whatyouneedtowatch.com